Tuesday, April 1, 2025

A Moment In Time N.M.E, 6th July 1985 - # 12 The Full Page Ad

 


Curious marketing. WEA have a singer they'd like to introduce to the British record buying public. They've just signed up  distinctive European singer. They keep it simple. The ad reads as follows; 'Mathilde Santing is a singer. She comes from Amsterdam with an LP just released. 'Water Under The Bridge' and a single Too Much. She hopes to come and play live in London soon. Her LP is available on WEA Records' There's something incredibly charming and appealing about this approach. FYI. The album is wonderful. Well worth tracking down. 



2 comments:

  1. Interesting approach! Also, this has sparked a very dim memory... her name rings a bell and I recognise the album cover on looking it up... strangely Proustian for something I don't know very well at all!

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  2. I really enjoyed listening to her yesterday.

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