'To me this B side of the posthumously released (and markedly inferior) Cousin of Mine constitutes better evidence of how Sam Cooke would have fit into the soul music of the future than even A Change is Gonna Come. A slow ballad of bluesy guitar and surging saxes That's Where It's At smacks of nothing so much as the mid-sixties Stax hits. With his wry 'Ha Ha' and repetitious Oh Yeah and his hints of testifying, Cooke shows that he still remembers all the old gospel tricks and now knows how to deploy them more avidly than he has since leaving the Soul Stirrers. Which is exactly what Otis Redding, Wilson Pickett, and Sam and Dave wound up doing in his absence.'
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