Friday, March 21, 2025

A Moment In Time N.M.E, 6th July 1985 - # 3 Orange Juice Ad

 


Orange Juice had not been the commercial sensation Polydor Records had hoped they might be when they signed them up after their remarkable Postcaed rise. Effectively Haircut 100 took their look and youthful and cheeky swagger and made it onto Top of the Pops on a regular basis in their stead for a few seasons before they split too.

It was happening to the bands of the Post Punk and 1982 New Pop bands one by one; Undertones, Japan, The Beat, Associates, Selecter; and on and on. The more aspirational and less nuanced types were the ones that survived. Spandau, Duran, Wham! and the likes of Howard Jones and Nik Kershaw.

In Orange Juice's case Polydor  made the most of a bad deal wuth a complilation of singles that largely hadn't made it. Excellent listen but that band had every intention and made every effort to thrive before Edwyn moved off to cult appreciation 



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