Coming to general notice as a journalist for Melody Maker in the late Eighties and early Nineties. Reynolds was always an intellectual writer first and foremost. He uses his educational training of semiotics and Post Modernism consistently in pretty much everything he writes. But he's also an informed one and has very good taste.
During his time at the Maker he consistently championed the likes of The Young Gods, A.R.Kane, Loop, Throwing Muses and the like. Not many of these people had actual hits. But Reynolds always wrote about them as if they should do and in many cases he was quite right.
Since leaving Melody Maker he's moved onto bigger things with books, blogs and newspaper and magazine journalist generally focusing on music but always with a broader perspective in mind too. Rip It Up, Totally Wired and Shock & Awe are essential Pop Culture reads. his blogs are great too and he makes a point of archiving his own writing and posting it again whenever it seems relevant.
I was also very pleased when he actually posted a reply a couple of years back to something I'd written on here. It was a nice moment.
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